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About us

Op was the first company to successfully translate the surfing lifestyle into a comprehensive fashion idea by focusing on the West Coast youth scene—fusing sports, music, art, and fashion with beach culture.

Op has been a dominant lifestyle brand for over four decades and continues to enjoy high consumer awareness and brand recognition.

Each year since Op relaunched in 2008, the ad campaign has featured a star-studded group of the most current young celebrity talent in TV, music, movies and more! Some of the Op crews have included: Kellan Lutz, Cory Monteith, Ashley Tisdale, Sarah Hyland, Nina Agdal, Jessica Szohr, Dianna Agron, Rob Kardashian, Kat Graham, Joel Madden and more!

Special Concierge Service for People with Disabilities: We have created a personalized concierge service hotline for our friends with disabilities where shoppers can directly speak to our fragrance specialists to attain an even better shopping experience and place phone orders. Our fragrance specialists are trained to provide you with all the information about our products. Please call 973-837-6035 Ext 108 during the hours of 10:00 am to 4:00 pm for this special service available to our shoppers with disabilities. Thank you.