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About us

Op was the first company to successfully translate the surfing lifestyle into a comprehensive fashion idea by focusing on the West Coast youth scene—fusing sports, music, art, and fashion with beach culture.

Op has been a dominant lifestyle brand for over four decades and continues to enjoy high consumer awareness and brand recognition.

Each year since Op relaunched in 2008, the ad campaign has featured a star-studded group of the most current young celebrity talent in TV, music, movies and more! Some of the Op crews have included: Kellan Lutz, Cory Monteith, Ashley Tisdale, Sarah Hyland, Nina Agdal, Jessica Szohr, Dianna Agron, Rob Kardashian, Kat Graham, Joel Madden and more!